Despite the financial crisis and a tangible decline in sales during 2009, Kramer, the south German compact construction machinery manufacturer, has continued to forge ahead with its development projects to ensure the company will be well placed to take maximum advantage of an up-turn in business. Commenting on the recent announcement of eight new models, spokesperson for the Kramer management team Karl Friedrich Hauri said: "To be able to present eight new machines all at once in the current market conditions is clearly something special."
The new models comprise of five new wheel loaders and a telescopic wheel loader in the Premium '80 Series' segment, plus two compact telehandlers. The wheel loaders offer more options than ever, along with enhanced user-friendliness and comfort. For example, the optional Powerflow high-performance hydraulics can now be ordered for all wheel loaders of the 80 Series.
The two new telehandlers are aimed at different target groups looking for increased pallet height and reach. The 1245 is a telehandler that embodies an entirely new vehicle concept. The machine dimensions are similar to those of a mini-loader, but capable of raising significant loads to heights of up to 4.5 m.
The 2506 compact telehandler slots into the 2x2m segment, meaning that the machine is less than 2m wide and 2m in height. "This machine made a particularly good impression on our dealers and customers.” says Andreas Breunig, product manager for telehandlers at Kramer, “And they were very impressed with the high level of build quality for such a relatively low price."
The central focus in Kramer's development work is the creation of added value for its customers. "We want to be able to offer our customers solutions for their specific needs. For this reason our personal contact with them is so important, so that we are able to cater to their exact requirements as quickly as we possibly can," Karl Friedrich Hauri explains.
With its range of 14 wheel loaders, two telescopic wheel loaders and five telehandlers, Kramer now offers an unparalleled variety of loader solutions. Price-sensitive customers are just as likely to find satisfaction as customers with quite specific deployment needs who need to have their machines customised to order.
"Being able to offer the right machine for every buyer, every job and every operator has been our sales strategy for many years," says Karl Friedrich Hauri, "and our new models make it possible for us to do this in an even more targeted way."