Doosan Infracore, which already has the largest market share in the Chinese mid-to-large size construction machinery market, is seriously targeting the Chinese small construction machinery market with Bobcat.
Doosan Infracore attended the 'BICES 2009 (Beijing International Construction Machinery Exhibition and Seminar)' in Beijing, China from the 3rd to the 6th with Bobcat. Through this exhibition, Doosan Infracore was able to reinforce the brand power as a global construction machinery company with displays of more than 30 different full line-ups of small/mid-to-large construction machines and attachments.
In particular, 70% of what Doosan Infracore displayed upfront at this exhibition was made up of Bobcat products. As a result, this reinforced Bobcat brand's marketing activities in the huge Chinese market.
Doosan Infracore plans to acquire more market share in the Chinese small construction machinery market through utilizing the biggest excavator sales network in China and the brand value of Bobcat.
Furthermore, Doosan Infracore displayed products with high durability and sophistication in convenience and safety; models such as the 23 and 26 ton excavators (DX230, DX260LC), and new model of wheel loader (DL305/DL505). Along these models, high-class equipment, such as the large size wheel loader (M500-V), and refractional dump truck were exhibited.
'BICES 2009’, Asia's largest construction machinery exhibition, is held by the Chinese Construction Machinery Association (CCMA). It hosted more than 800 construction machinery-related companies from more than 60 countries.