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Gold JCB Is Demolition Contractor’s Route To Beat The Recession

Scottish demolition contractor Alan Beattie is proving he has the Midas touch when it comes to beating the recession by buying a £50,000 JCB – and having it painted gold.

Alan, who has been in business for 40 years and has the honorary title Lord of the Manor of Oversley, purchased the top-of-the range backhoe loader 4CX to show he is bucking the trend of the economic slump and to demonstrate his confidence in the “best of British” manufacturing. The gilt-edged finish – which replaces the traditional yellow and black livery synonymous with the world famous machine – should have cost him an extra £4,500 but local dealer Scot JCB decided to do the work for no extra charge.

It took three weeks for a craftsman at the dealer’s Glasgow depot to complete the job and also inscribe the vehicle with two slogans: “The Gold Digger” and “Beattie’s The Best”. The backhoe loader is the 18th new JCB Alan has purchased since he started his business, A and J Demolition, during the late 1960s.

Larger-than-life Alan says he is thrilled with his gold digger and the 24-carat service he receives from Scot JCB. He said: “I feel extremely proud to be British when I look at this great machine built by one of Britain’s best companies. It is a great work of art which should be celebrated.

“Although the gold JCB may look like a status symbol there is a serious message in it. It’s my belief that 90 per cent of this recession is about a lack of confidence, but business must not give in to it under any circumstances. Customer loyalty is extremely important during a recession but so is equipment reliability, and I’m glad to say I have never had one of my JCBs break down or let me down in all the years I have been using them. I bought my first JCB when I was about 15 and I am nearly 65 now and they have been an integral part of my working life.”

And he added: “I see my new golden JCB as a talisman of hope for the future and to show people you can buck the trend and there is work out there if you demonstrate quality and professionalism. I haven’t given in to past recessions and I have no intention of giving into this one.”

Alan, who is based in Selkirk, in the Scottish Borders, added: “JCB is a super company to deal with and Scot JCB have always provided brilliant after sales service, which is why I keep going back to them. If you ever need anything you just pick up the phone and in seconds you can talk to the right person.

Steve Bryant, Managing Director of Scot JCB, said: “The gold paint job should have cost £4,500 but we decided to do it free of charge. It’s our way of saying thank you to a loyal customer and a real character.”